'There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.' Chapter one This hands-on book discusses all the elements of Catherine Wiersema's top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard's Landscape Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others' practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy client relationships. About the Author: This book is the culmination of Catherine's career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business. She is a recipient of the Harvard Landscape Institute's Distinguished Faculty award and has been an acclaimed lecturer at numerous conferences including those of the Association of Professional Landscape Designers. Catherine is a graduate of Radcliffe's Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.
Beginning gardeners and experts alike will appreciate this practical advice on virtually every aspect of gardening-from choosing a plot to selecting flowers and water features. The instructions and advice encompass plans and proven techniques for planting traditional English, Japanese, herb, and rock gardens, and building structures such as fences and walls, arches, pergolas and trellises, as well as decking and pathways. More than 300 color photographs, illustrations and diagrams ensure that anyone can create a glorious garden.
This perplexity of common people inspired me to record technical information in concise way on garden designing in the form of this book. The main purpose is to provide basic information on design, features, plants, maintenance and how to combine these in the form of gardens. The way these have been illustrated with examples, photographs and list of plants for each feature will certainly help all for finalizing various issues of garden developments. Students of ornamental horticulture and researchers will find s on historical aspects, principles and various styles of garden designing of the world supported with relevant reference for further studies. Amateur garden lovers and house owners who like to do designing, selection of plants for their own garden, will find the practical guidelines contained in the book most useful. Professionals, who are associated with designing and development of gardens, will find complete guidelines in the form of designs, features, plants and maintenance of specialized gardens to fulfill the requirements of various situations like factories, temples, avenues, airports, home etc. Those who like to get the garden development job thorough agencies / landscape contractors will find relevant information in the appendix. Even sources of supplies in different region have been provided for facilitating procurement of plant and sundries. By that way, the book will serve as a complete guide for those who are in need of technical information on garden development.
Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.
The growth of design schools seems unstoppable. Designers born after 1980 have a totally different view of visual culture, aesthetic products, creative vision, and history from that of their predecessors. Communication aesthetics are in an ever-temporary state; design has become a dynamic and unstable area.
All these developments pose new questions to the status of the designer and the trade. With visual contributions, quotations, and short essays from dozens of international designers, thinkers, critics, and strategists, this book presents a new manifesto for the design economy of 2010 and beyond.
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